Hi, I’m Wilma Figueroa. I’m an Army veteran, certified Purpose Coach, author, and woman of faith on a mission to help women over 50 rediscover who they truly are and live with joy, purpose, and peace.
After serving 20 years in the U.S. Army, including two unforgettable years training civilians to become soldiers, I retired… without a plan. I went from living with a clear daily mission to waking up wondering, What now? My identity had been so wrapped up in being a soldier that I didn’t know who I was outside the uniform.
Maybe you know that feeling, that ache of unfulfilled potential, and the sense that something more is calling you.
That’s why I do what I do.
As a Purpose Coach, I help faith-driven professional women over 50 break free from confusion, career fatigue, and the “Is this all there is?” questions. I guide you to uncover your God-given purpose and create a successful and deeply fulfilling life.
I believe the word potential carries divine weight. It’s a reminder of the possibilities God placed inside you. As my mentor John Maxwell says, “Everyone has potential, and what unlocks it is belief.” I’ve built my coaching on timeless, proven principles from the Maxwell Leadership framework, blending them with faith, life wisdom, and the grit only life (and military service!) can teach.
I don’t just coach from theory; I coach from experience. I understand the emotional and spiritual shifts in this life season. I’ve lived them, and I’ve learned how to navigate them with grace, strategy, and God’s truth.
Now, I empower women just like you to:
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Get clear on who you are and what you’re here to do
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Ditch the limiting beliefs holding you back
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Reignite your purpose, passion, and power
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Step boldly into the life you were always meant to live
When I’m not coaching or creating resources to support your journey, I’m enjoying the Florida sunshine with my amazing husband Alex, catching beach sunsets, volunteering, or reflecting on God’s word with a cup of something warm in hand.
Sister, if you’re ready to stop drifting and start thriving, I’m here to help you get there. Let’s uncover the masterpiece God designed you to be. Ready to begin your journey to clarity, purpose, and peace?
Schedule a complimentary clarity call to get unstuck and clarify your next steps. Let’s do this together.
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